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Loewe is dedicated to creating premium, sustainable and luxurious consumer
electronics.
It draws from its history as the inventor
of television and today is the world's very best television and audio manufacturer.
Loewe technology is the epitome of luxury tradition with inspiring innovation that captivates audiences worldwide.
electronics.
It draws from its history as the inventor
of television and today is the world's very best television and audio manufacturer.
Loewe technology is the epitome of luxury tradition with inspiring innovation that captivates audiences worldwide.
PRESENTED WITH FLAIR
& innovation
Tradition
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1923 founded in Berlin by the brothers Siegmund and David Ludwig Loewe, the company has a strong German heritage and is ready to celebrate its centenary.
2019 saw the formidable Skytec Group Ltd take over Loewe. The multi-award-winning ’made in Germany’ brand will continue to go from strength to strength and deliver sophisticated and uncompromising quality consumer electronics from its state-of-the-art manufacturing site in Kronach, Germany.
2019 saw the formidable Skytec Group Ltd take over Loewe. The multi-award-winning ’made in Germany’ brand will continue to go from strength to strength and deliver sophisticated and uncompromising quality consumer electronics from its state-of-the-art manufacturing site in Kronach, Germany.
Made in
Germany
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Time after time.
From the existing products in home entertainment Loewe is renowned for its unique and timeless design. It has an in-house design studio with a strong industrial background. They only use the highest quality components handcrafted for sustainable long-life use. Loewe provides an intuitive user experience, is ecologically friendly and the best in its class.
The company’s aspiration of becoming the «one and only» luxury reference will be manifested in a more diversified portfolio.
The company’s aspiration of becoming the «one and only» luxury reference will be manifested in a more diversified portfolio.
Become the «one and only» luxury reference in every product brought to life
LOEWE'S ASPIRATION
All around the world.
TV AND AUDIO
The story of being first
TODAY
A REFERENCE FOR LUXURY WITH
...creating extraordinary moments
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The first to launch a TV line with OLED and Dolby Vision
The First LED-TV: The new Individual
Built the First TV with Internet access
The “Loewe Stereo”. Invented the First European Stereo TV
Manufactured the first mass-produced TV
Invented the TV as we know it today
- crystal clear image technology
- pin-sharp accurate sound
- timeless design
- high-quality materials
1931
1983
2010
2016
1997
1951
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The category will be enriched by highly valuable products for espresso, water and air treatment.
Loewe established a business unit for domestic appliances.
First products will be launched in Q4, 2022.
FULLY AUTOMATIC COFFEE MACHINE
Futuristic taste-design for a luxurious coffee sensation with one touch.
WINE COOLER
Hand-crafted and tailormade in Germany to meet highest demands on exceptional design of prestige-oriented consumers and exclusive hospitality services.
First products will be launched in Q4, 2022.
FULLY AUTOMATIC COFFEE MACHINE
Futuristic taste-design for a luxurious coffee sensation with one touch.
WINE COOLER
Hand-crafted and tailormade in Germany to meet highest demands on exceptional design of prestige-oriented consumers and exclusive hospitality services.
DOMESTIC APPLIANCES
The highest level of
precision and perfection
E-MOBILITY
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Loewe formed a strategic team to design, manufacture and sell luxury electric mobility products to international markets.
The e-scooter is the first e-mobility product. Sleek, fully-loaded and with inimitable safety features it will be mission-ready in Q4, 2022.
The first flagship is shortly followed by other e-solutions for people with disabilities, and then e-bikes and ultimately, e-cars.
The e-scooter is the first e-mobility product. Sleek, fully-loaded and with inimitable safety features it will be mission-ready in Q4, 2022.
The first flagship is shortly followed by other e-solutions for people with disabilities, and then e-bikes and ultimately, e-cars.
Electric power for a continued success story
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SPORTS EQUIPMENT
SMARTPHONES
LIGTHING
Over the next few years, Loewe will enter the market with new product categories and strive to complete their diversified portfolio in the luxury segment:
The ultimate diversified portfolio
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Loewe seeks to establish a strategic partnership with first-tier Chinese technology manufacturer so that they can:
- Be the epitome of an exclusive brand experience
- Continue to be the world’s very best
- Create luxurious products as the ultimate objects of desire and status
- Be the epitome of an exclusive brand experience
- Continue to be the world’s very best
- Create luxurious products as the ultimate objects of desire and status
…Loewe wants to establish a relationship of togetherness and strength.
A transparent and strong partnership
BUSINESS MODEL
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Brand
Provide Loewe brand equity
Provide Loewe brand equity
Design
Manage product design
Manage product design
Service
Set up customer service and aftersales across Europe
Set up customer service and aftersales across Europe
Team
Hire the necessary teams required to make the above possible
Hire the necessary teams required to make the above possible
Finance
Finance the costs of all of the above
Finance the costs of all of the above
Manufacturing
Organise product assembly and manufacturing in Germany at the new company site. Loewe owns 60.000sqm of land which already has structures in place, some of which will have to be updated and some re-built.
Organise product assembly and manufacturing in Germany at the new company site. Loewe owns 60.000sqm of land which already has structures in place, some of which will have to be updated and some re-built.
Sales and marketing (Europe)
Run product marketing and sales, including brand promotions and management and establishing sales channels and networks across Europe.
Run product marketing and sales, including brand promotions and management and establishing sales channels and networks across Europe.
LOEWE'S
BUSINESS MODEL
RESPONSIBILITIES:
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Technology
Provide open access to the latest available e-car technology, including in-house patents, know hows and developments
Provide open access to the latest available e-car technology, including in-house patents, know hows and developments
Finance
Finance the supply chain and R&D costs and all other costs deemed necessary but that are not itemised in the Loewe’s scope
Finance the supply chain and R&D costs and all other costs deemed necessary but that are not itemised in the Loewe’s scope
Design
Participate in and support product design
Participate in and support product design
Supply chain
Establish and manage the supply chain for all required parts and components to the manufacturing and assembly site in Germany
Establish and manage the supply chain for all required parts and components to the manufacturing and assembly site in Germany
Team
Allocate necessary human resources to support the project in the most efficient and effective way for the Chinese and European sites
Allocate necessary human resources to support the project in the most efficient and effective way for the Chinese and European sites
Sales and service (non-EU)
Global sales and customer service under license from Loewe (with exception of Europe territory which will be covered by Loewe itself)
Global sales and customer service under license from Loewe (with exception of Europe territory which will be covered by Loewe itself)
CHINESE TECHNOLOGY PARTNER'S
BUSINESS MODEL
RESPONSIBILITIES:
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Aslan Khabliev
CEO
CEO
Next step:
Propose to set up meeting in March 2022
Propose to set up meeting in March 2022
Proposed partnership:
Ideally a 50/50 process with clear rules of the decision-making approval procedures to avoid deadlock situations.
Ideally a 50/50 process with clear rules of the decision-making approval procedures to avoid deadlock situations.
Project timing:
To be agreed. Ideally, the launch shall take place by 2026.
To be agreed. Ideally, the launch shall take place by 2026.
TERMS AND CONDITIONS
